The Benefits of Influencer Marketing

April 27, 2020

 

Hey Busy Bees! Heard you been looking for more ways to market your business. Influencer marketing might be your solution. 

 

To succeed at a successful social media marketing campaign you need the right influencers. Here's why.

 

What is Influencer Marketing?

 

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers or individuals who have a dedicated social following and are viewwed as experts within their niche. Influencer marketing works because of the high amount of trust that inflencers have built up with their following, and recommendations from them serve as a form of social proof to your brand's potential customers.

 

According to eMarketer.com almost half of US and UK digital marketers spend at least 10% of their marketing communication budget on influencer marketing.

 

 Still not convinced? After doing a survey , Civicscience.com found that 1/5 of American consumers have made a purchase based on an influencer.

 

Where to start?

 

Instagram is the platform of choice for social influencers. 89% of marketers identify it as one of the most important channels for influencer marketing.

 

About one-third of the inflencer content on Instagram appears in Stories. This numbber will likely grow this year. The swipe-up feature to link out from Instagram Stories is now available to accounts with just 10,000 followers. This makes Stories a great place to share and link to brand content.

 

But Instagram isn't the only platform for influencer marketing. Nearly a quarter of Facebook users made a purchase based on a blogger or influencer recommendation. So have 29% of daily Twitter users.

 

What is a Social Media Influencer?

 

A influencer is someone who can influencer others to purchase a product, service or support a campaign. Influencers usually utilize social platforms to gain their large followings. Each influencer is different annd can vary on how they engage their audience. 

 

So, it is very important to find the right influencer with your target audience who can build trust and drive engagement. Potentially, even sales.

 

For example, the world's best-known influencer is Kendall Jenner (@kendalljenner). She has 108 million followers on Instagram and regularly gets millions of likes on her branded posts.

 

 

Another top social media influencer in 2019 was James Charles (@jamescharles). He is a teenage makeup artist and a top beauty influencer. He has partnerships with brands like Morphe Cosmetics and Covergirl. Brands love him for his 16 million devoted followers on Instagram.

 

 

Now that you know, the basics of how influencer marketing can benefit your business. Get started now.

 

Follow our Facebook page Ag Business Digital Media Integration (@agbusinessdmi).

 

See you later!

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